What we do
Brand
- Developing Purpose
- Creating new Brands
- Re-positioning existing Brands
- Innovating and renovating Products
Innovation
Developing new:
- Portfolio Strategies
- Products
- Claims
Behaviour change
Developing Behaviour Change Strategies & Programmes to grow brands and markets
Sustainability
Embedding sustainability into Brands/
Anchored in insights, Marketing Mums specialise in Brand, Sustainability, Innovation and Behaviour Change.
Using bespoke behaviour change theory and tools, as Marketing Mums co-created the 5 Levers for Change in partnership with Unilever, we are the only accredited agency to deliver Unilever’s Behaviour Change approach.
If you are as into behaviour change as we are, you may enjoy this white paper about how the process worked for Hellmann’s.
Get in touchA typical brief
Brand
Exclusively at Tesco
Challenge: Help us develop our offer to compete against LIDL & Aldi
Solution: Suite of own-label entry brands across every category in Tesco
Result: £500m sales in the first year (Source)
Innovation
Walkers Baked
Challenge: Help us develop products to plug gaps in our portfolio
Solution: Oven Baked
Result: £37m brand (Source)
Behaviour Change
Signal
Challenge: Help us increase frequency amongst kids
Solution: Brush Day & Night campaign
Result: Over 136m children reached and 25% more schoolchildren brushed their teeth twice a day after the first intervention (Source)
Sustainability
Hellmann's Fridge Night
Challenge: Help us do good by finding a bigger social and commercial purpose
Solution: Fridge Night – make taste not waste initiative to use up leftovers
Result: Cuts household waste by a third (Source)
How do we do it?
We believe great stuff in = great stuff out so we put heaps of energy, effort and exploration in up front to make sure what we co-create in the end is something we’re all proud to hear someone say ‘my mum/
We have developed bespoke processes for some big names over the years but they follow the same track overall: from a thorough immersion into all available inputs through to inspiring outputs, often brought to life and iterated with consumers.
Identify The opportunity
Immerse In what we know, spend time with consumers and experts
Insight Robust, with intuitive magic
Ideas Big and small
Inspire With crafted concepts & programmes
Collaborative
workshops
In person & online
We never thought we’d say this but we and our clients love online workshops as much as we do in person ones. Where teams are global and travel budgets are tight, we do the whole thing on-line. When there’s more flexibility and we feel the need for a little face to face, we pepper it with some in person collaboration. Either way the end product or enjoyment doesn’t waver.