Irene on renovation

“Yes it’s an obsession, but I can’t help myself when I see the potential of a beautiful house that just needs unleashing. And it’s the same with a business idea too.”

Dove

The biggest difference I see in marketing mums versus other companies is on the planning stage. A lot of planning is done before we actually get to the workshop. A deep process of consumer understanding, filling the gaps and the identification of areas of opportunities usually happen as preparation. As a result the workshops are extremely focused and we can trespass the superficiality and really get to the deepest layers when it comes to insight generation.