We are the insights and ideas family *

We are creative marketeers with strategic clout. Where projects aren’t just director led, they’re director done.

With decades of experience and oodles of energy, we love getting our teeth stuck into Brand, Innovation, Behaviour Change and Sustainability challenges.

* Ok, so the kids don’t say insight in the clip above but try explaining insight to a 3 year old!

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Our values

Human

Everything we do is about people. Real understanding of what makes people tick and weaving that insight through every element of our work, provides our projects and people with purpose.

We are endlessly fascinated and happily surprised by the insights we learn from people in every project – consumers and clients alike.

Humour

It may not be life-saving, but it is a privilege to do the type of work that we do, and if that doesn’t give space for laughter and Tigger-like excitement, we’re missing the point!

Serious strategy does not require straight faces and experience has proven that the very best work happens when we all have fun along the way.

Honest

The power of our work always leads back to the truth of human insight. To get there, we bring our whole selves, with nothing to hide.

This means no-nonsense efficiency, coupled with relaxed collaboration and a healthy dollop of creativity. Often, the physical projects and workshops are run in our home – with clients around the kitchen island, in our (big) living room and even playing footie in the garden!

Humble

We know we’re a tiny cog in big corporate wheels – but we’re very lucky cogs! We get the opportunity to work with great clients, doing challenging work that helps make people’s lives, businesses and careers thrive.

The biggest compliment is that our clients come back time and time again to keep cracking juicy challenges together.

  • Professional, responsive, authentic and above all exceedingly smart, Paul & Irene have been our go to partners and always an absolute pleasure to work with.

    Murray Bisschop, Innovation Director, Tesco

  • Whenever I have tough work to crack, Marketing Mums is my first port of call to help me do it.

    Sarah McDonald, VP, Unilever

  • Behaviour Change can be very technical and they digest reams of information and turn it into practical processes that really work for marketeers too. Working with them is smooth and engaging, creating an environment conducive to new thinking and pushing for the best outcome.

    Christina Bauer-Plank, VP, Unilever

  • Marketing Mums has been my go to partner since 2009 when I first met them and they will continue to be!

    Dilek Ozler, Johnson & Johnson

  • I love working with Marketing Mums, they are truly strategic partners, super smart, amazingly experienced and get to the tangible action to create better mixes and more engaging communication which fits with your brand.

    Daniel Chadwick, VP, Unilever

  • It has been a pleasure to work with Marketing Mums, right from inception, on collaborative creation & deployment of Behaviour Change tools, for Unilever. They have worked on this with passion, commitment and creativity.

    BV Pradeep, VP, Unilever

  • While their work speaks for itself, it is their style and approach that have made them an indispensable part of our team.

    Murray Bisschop, Innovation Director, Tesco

  • I have worked with so many agencies, but none of them have given me this level of confidence that there will be the quality strategic thinking and due diligence that the project deserves that Marketing Mums puts in.

    Dilek Ozler, Johnson & Johnson

  • Marketing Mums really stand out for their expertise & a long history of understanding the consumer. They are fantastic WS moderators that constantly add value through a Insight/Concept generation process.

    Jeronimo Cadenas, Brand Manager, Unilever

  • The biggest difference I see versus other companies is in the planning stage. As a result the workshops are extremely focused and we can trespass the superficiality and really get to the deepest layers when it comes to insight generation.

    Bianca Cancellara, Brand Manager, Unilever

  • In my 25+ years of experience, mostly in FMCG, Marketing Mums, is at the top of my list in terms of being a highly valued partner.

    Joe Russo, VP Strategic Research and Planning, Porter Novelli

  • Impeccable understanding of not just insight generating techniques but also other business aspects including: organisational, behavioural and cultural elements.

    Janet Murphy, Global Insight Capability Manager, Cadbury’s

  • Marketing Mums have continued to be a creative, collaborative and productive partner, helping us sharpen our resources on insight and idea development, and helping teams apply the thinking to build their own insight capability.

    Helen Lewis, Director, Insight and Strategy, Unilever

  • The local team said it was the best workshop they had ever attended… We really appreciated that you pushed in the right places at the right time. Your energy and enthusiasm carried the group and everybody felt involved & engaged.

    Maeve Bayles, Senior Brand Development Manager, OMO Global, Unilever

  • We kept using Marketing Mums because they really helped us get the strategic yet creative consumer insights that are an indispensable component of successful and surprising new variant. As a bonus, it was good fun working with Marketing Mums!

    Ali Kashani, Brand Manager, Unilever

  • They REALLY moderate creative process. They are able to keep high levels of energy and stimulate creativity in the most productive way. They are able to get the most of what people can offer and push the limits of creativity. As a result success is always guaranteed. I trust Marketing Mums enormously and for me they are the ONLY choice.

    Bianca Cancellara, Brand Manager, Unilever

  • The output is very rich and hands-on.

    Dieter Deceuninck, Danone

  • They are very quick in understanding what the problem is and can get to the heart of the business question fast, diagnose it even before we do, and find the best approach to bring insights to solve it. Between the two of them, the solution really comes alive and before we know it, it is there!!!

    Dilek Ozler, Johnson & Johnson

  • The output is very strong. We have a clearly defined set of triggers & barriers to conversion. We also have 8 concepts that are clearly differentiated and competitive.

    Maeve Bayles, Senior Brand Development Manager, Persil Global, Unilever

Who have we created with?

Johnson & Johnson Unilever Tesco Danone

And some delicious brands we get to work on...

A collection of brand logos including Hellmann's, Dove, Domestos, Listerine, Volvic, and Lipton