‘The issues are thoroughly discussed, with much guidance from Marketing Mums on how to sharpen and refine the JTBD. There is a lot of help as well on planning the ethnography. The workshops are very well run, and reports are very comprehensive’ – Edie Acedera Rexona CMI
Simon B on kids illustrations
“I honesty can not think of anything as fun, as all consuming or as unimportant a thing to do with my time than illustrating children’s books. And I bring a little of that fun into my brand illustration work too.”