‘The issues are thoroughly discussed, with much guidance from Marketing Mums on how to sharpen and refine the JTBD. There is a lot of help as well on planning the ethnography. The workshops are very well run, and reports are very comprehensive’ – Edie Acedera Rexona CMI
Paul on making music
“What can I say, I think in rhymes & lyrics. I can’t help it. It’s actually really useful when coming up with ideas and concepts.”