‘The issues are thoroughly discussed, with much guidance from Marketing Mums on how to sharpen and refine the JTBD. There is a lot of help as well on planning the ethnography. The workshops are very well run, and reports are very comprehensive’ – Edie Acedera Rexona CMI
Katie on cakes
“With over 20 years of marketing for Unilever & Tesco – it’s my teenage girls who keep me happily on my creative toes!”