Paul and team were really helpful in finding relevant insights, moderating the workshop, challenging us to stick with JTBD during the workshop and also compiling the output – Burcu Eryilmaz. Knorr CMI.
Irene on renovation
“Yes it’s an obsession, but I can’t help myself when I see the potential of a beautiful house that just needs unleashing. And it’s the same with a business idea too.”