Paul and team were really helpful in finding relevant insights, moderating the workshop, challenging us to stick with JTBD during the workshop and also compiling the output – Burcu Eryilmaz. Knorr CMI.
Simon B on kids illustrations
“I honesty can not think of anything as fun, as all consuming or as unimportant a thing to do with my time than illustrating children’s books. And I bring a little of that fun into my brand illustration work too.”