Paul and team were really helpful in finding relevant insights, moderating the workshop, challenging us to stick with JTBD during the workshop and also compiling the output – Burcu Eryilmaz. Knorr CMI.
Emma on interior design
“For some reason I’ve got the ability to conceptualise. I can look at empty space and see how to bring it to life – either in someone’s home, or as a client concept!”