Emma on interior design

“For some reason I’ve got the ability to conceptualise. I can look at empty space and see how to bring it to life – either in someone’s home, or as a client concept!”

Dove

The biggest difference I see in marketing mums versus other companies is on the planning stage. A lot of planning is done before we actually get to the workshop. A deep process of consumer understanding, filling the gaps and the identification of areas of opportunities usually happen as preparation. As a result the workshops are extremely focused and we can trespass the superficiality and really get to the deepest layers when it comes to insight generation.