Simon DT on writing

“Man has always had a fundamental need to tell and listen to stories, it’s one of ways we learn, remember and connect. Telling stories is part of being human. And brands thrive on the stories they tell”

Dove

The biggest difference I see in marketing mums versus other companies is on the planning stage. A lot of planning is done before we actually get to the workshop. A deep process of consumer understanding, filling the gaps and the identification of areas of opportunities usually happen as preparation. As a result the workshops are extremely focused and we can trespass the superficiality and really get to the deepest layers when it comes to insight generation.