Simon B on kids illustrations

“I honesty can not think of anything as fun, as all consuming or as unimportant a thing to do with my time than illustrating children’s books. And I bring a little of that fun into my brand illustration work too.”

Dove

The biggest difference I see in marketing mums versus other companies is on the planning stage. A lot of planning is done before we actually get to the workshop. A deep process of consumer understanding, filling the gaps and the identification of areas of opportunities usually happen as preparation. As a result the workshops are extremely focused and we can trespass the superficiality and really get to the deepest layers when it comes to insight generation.