Paul on making music

“What can I say, I think in rhymes & lyrics. I can’t help it. It’s actually really useful when coming up with ideas and concepts.”

Dove

The biggest difference I see in marketing mums versus other companies is on the planning stage. A lot of planning is done before we actually get to the workshop. A deep process of consumer understanding, filling the gaps and the identification of areas of opportunities usually happen as preparation. As a result the workshops are extremely focused and we can trespass the superficiality and really get to the deepest layers when it comes to insight generation.