Irene on renovation

“Yes it’s an obsession, but I can’t help myself when I see the potential of a beautiful house that just needs unleashing. And it’s the same with a business idea too.”


We kept using Marketing Mums during my 3 years leading AXE GLOBAL new fragrance launches, because they really helped us get the strategic yet creative consumer insights that are an indispensable component of successful and surprising new variant.  As a bonus, it was a good fun working with Marketing Mums! Ali Kashani – Axe Global Brand Manager

“Marketing Mums really stand out for their expertise & a long history of understanding the consumer. Irene is a fantastic WS moderator that constantly add value through a Insight/Concept generation process”
Jeronimo Cadenas – Lynx Global Brand Manager