Martin on marathon running

“Running, and marathon running in particular has long been a passion of mine. I like to push myself to the limits. And, when I’m in a mean mood, I like to push my clients to theirs too. Ha!”

Who We Do It For

Here’s who we’ve helped since 2006.

Roll over the images to see what we did, or what they thought of our work!

Brands

Expression

  • “They are very quick in understanding what the problem is and can get to the heart of the business question quite fast, diagnose it even before we do, and find the best approach to bring insights to solve it.  Between the two of them, the solution really comes alive and before we know it, it is there!!!” Dilek Ozler, Senior CMI Spreads Unilever

  • ‘Impeccable understanding of not just insight generating techniques but also other business aspects including: organisational, behavioural and cultural elements.’ Janet Murphy, Cadburys, Global Insight Capability Manager

  • ‘…an incredible ability to get to the crux of a problem very quickly and come up with the thinking & process which shows you a way to navigate through the problem & come up with a vast range of possible solutions.’
    Ailsa Orr – International Marketing Director, Paramount Pictures

  • ” It was an absolute pleasure working with you.  We had many spontaneous comments from people working with us on the quality of thinking and leadership from Marketing Mums. The local team said it was the best workshop they had ever attended, a sentiment we would both echo. Last but not least, on this project the process was very tricky on timings/logistics and you rose to the challenge and never complained or got side tracked. You were very patient with us, so thank you for that” Maeve Bayles  Senior Brand Development Manager, Persil Global at Unilever

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Innovation

  • We kept using Marketing Mums during my 3 years leading AXE GLOBAL new fragrance launches, because they really helped us get the strategic yet creative consumer insights that are an indispensable component of successful and surprising new variant.  As a bonus, it was a good fun working with Marketing Mums! Ali Kashani – Axe Global Brand Manager

    “Marketing Mums really stand out for their expertise & a long history of understanding the consumer. Irene is a fantastic WS moderator that constantly add value through a Insight/Concept generation process”
    Jeronimo Cadenas – Lynx Global Brand Manager

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  • ‘Irene is a very positive force in any workshop. She brings a breathe of fresh air and energy wherever she goes, and has a lovely “bedside manner“ with all manner of people.    She has helped us develop core training material and deliver it across the world.’ Helen Lewis – Consumer Insight & Marketing Strategy Director, Unilever

  • ‘The success that Porter Novelli has enjoyed with its worldwide implementation of a common approach to develop target audience insights is a direct result of my business partner, Irene Jeffrey, and her company Marketing Mums. In my 25+ years of experience, mostly in FMCG, Marketing Mums, is at the top of my list in terms of being a highly valued partner’ – Joe Russo, Porter Novelli, VP Strategic Research and Planning.

Behaviour Change

Market Growth

  • ‘The issues are thoroughly discussed, with much guidance from Marketing Mums on how to sharpen and refine the JTBD. There is a lot of help as well on planning the ethnography. The workshops are very well run, and reports are very comprehensive’ – Edie Acedera Rexona CMI

  • Paul and team were really helpful in finding relevant insights, moderating the workshop, challenging us to stick with JTBD during the workshop and also compiling the output – Burcu Eryilmaz. Knorr CMI.

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Sustainability

  • We had many spontaneous comments from people working with us on the quality of thinking and leadership from Marketing Mums. The team contacted us to say it was the best workshop they had ever attended, a sentiment we would both echo.

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  • The biggest difference I see in marketing mums versus other companies is on the planning stage. A lot of planning is done before we actually get to the workshop. A deep process of consumer understanding, filling the gaps and the identification of areas of opportunities usually happen as preparation. As a result the workshops are extremely focused and we can trespass the superficiality and really get to the deepest layers when it comes to insight generation.

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  • I think I love you guys!!! – Rodrigo Ferrari, Brand Director at Unilever China

  • ‘It has been a pleasure to work with Marketing Mums , right from inception, on collaborative creation & deployment of Behaviour change tools, for Unilever . They have worked on this with passion, commitment and creativity. Look forward to more of it as we move ahead’ – B.V. Predeep Consumer & Market Insight Asia, Africa, Middle East, Turkey, Russia and Latin America

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