Simon DT on writing

“Man has always had a fundamental need to tell and listen to stories, it’s one of ways we learn, remember and connect. Telling stories is part of being human. And brands thrive on the stories they tell”

What We Do

At Marketing Mums, we help generate insight & ideas to build brands & change consumer behaviour. Often at the same time.

BUILDING BRANDS

EXPRESSION

All brands need a little nurture. So the mums can work with you to define & refine your brand expression

INNOVATION

Sometimes, consumers need more from their brands. So we can help fill brands full of innovative product and service ideas

CHANGING BEHAVIOUR

FOR MARKET GROWTH

For markets to grow, people either need to do something different or try something new. We know how to encourage both

FOR SUSTAINABILITY

Our tools and techniques don’t just help us flog more, they can encourage people to use less too, so we can all get what we want with less impact on the world

And here’s how we do it

Interrogate & Inspire

1. We use innovative ways to look at existing data and talk to the right people. Part interrogation, part inspiration but at each stage of the process, we get to better places quicker

UNCOVER
INSIGHTS

2. We generate insights and rich insight stimulus with teams of clients, creatives and consumers

UPLIFTING
IDEAS

3. We run sessions to co-create new and different ideas – be they strategic, product or communications ideas

USEFUL
INTERPRETATION

4. We help translate raw ideas into output that can be useful for businesses and be tested with consumers

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