Irene on renovation

“Yes it’s an obsession, but I can’t help myself when I see the potential of a beautiful house that just needs unleashing. And it’s the same with a business idea too.”

What We Do

We generate insight & ideas
that build purposeful brands & change consumer behaviour.
Often at the same time.

BUILDING PURPOSEFUL BRANDS

PURPOSE

If you really don’t get your why, someone else will get your business. We help brands unlock what they stand for, then live and breathe their purpose in everything they do.

INNOVATION

Sometimes, consumers need more from their brands and stores. So we fill brands and categories full of innovative product, service and retail ideas.

CHANGING BEHAVIOUR

FOR GROWTH

For markets to grow, people either need to make different choices. Our Behaviour Change model creates growth for brands and retailers.

FOR SUSTAINABILITY

Our tools and techniques don’t just help sell more, they can encourage people to use less or behave differently. So we can all have what we want with less impact on the world.

And here’s how we do it

Interrogate & Inspire

1. We use innovative ways to find insight from existing sources; in paper or people. Part interrogation, part inspiration but at each stage of the process, we get to more innovative places quicker.

UNCOVER
INSIGHTS

2. We generate insights and rich insight stimulus with teams of clients,  consumers and partner agencies.

UPLIFTING
IDEAS

3. We run sessions to co-create ideas rooted in insight – be they strategic, product or communications ideas

USEFUL
INTERPRETATION

4. We help translate raw ideas into output that can be useful for businesses and be tested with consumers

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