What we do

Brand

  • Developing Purpose
  • Creating new Brands
  • Re-positioning existing Brands
  • Innovating and renovating Products

Innovation

Developing new:

  • Portfolio Strategies
  • Products
  • Claims

Behaviour change

Developing Behaviour Change Strategies & Programmes to grow brands and markets

Sustainability

Embedding sustainability into Brands/Categories/Businesses through Sustainable Growth Strategies, Beliefs and Commitments

Anchored in insights, Marketing Mums specialise in Brand, Sustainability, Innovation and Behaviour Change.

Using bespoke behaviour change theory and tools, as Marketing Mums co-created the 5 Levers for Change in partnership with Unilever, we are the only accredited agency to deliver Unilever’s Behaviour Change approach.

If you are as into behaviour change as we are, you may enjoy this white paper about how the process worked for Hellmann’s.

Get in touch

A typical brief

Brand

A collection of items from Tesco with 'Exclusively at Tesco' written above them

Exclusively at Tesco

Challenge: Help us develop our offer to compete against LIDL & Aldi

Solution: Suite of own-label entry brands across every category in Tesco

Result: £500m sales in the first year (Source)

Innovation

Walkers logo

Walkers Baked

Challenge: Help us develop products to plug gaps in our portfolio

Solution: Oven Baked

Result: £37m brand (Source)

Behaviour Change

The 'Signal Brush Day and Night' logo

Signal

Challenge: Help us increase frequency amongst kids

Solution: Brush Day & Night campaign

Result: Over 136m children reached and 25% more schoolchildren brushed their teeth twice a day after the first intervention (Source)

Sustainability

A screenshot of a phone showing the words 'Fridge Night'

Hellmann's Fridge Night

Challenge: Help us do good by finding a bigger social and commercial purpose

Solution: Fridge Night – make taste not waste initiative to use up leftovers

Result: Cuts household waste by a third (Source)

How do we do it?

We believe great stuff in = great stuff out so we put heaps of energy, effort and exploration in up front to make sure what we co-create in the end is something we’re all proud to hear someone say ‘my mum/dad/auntie did that!’

We have developed bespoke processes for some big names over the years but they follow the same track overall: from a thorough immersion into all available inputs through to inspiring outputs, often brought to life and iterated with consumers.

Identify The opportunity

Immerse In what we know, spend time with consumers and experts

Insight Robust, with intuitive magic

Ideas Big and small

Inspire With crafted concepts & programmes

A screenshot of a collaborative whiteboard app

Collab­orative
work­shops

A collage of various photos showing people in meetings and workshops, and boards with post-it notes on them

In person & online

We never thought we’d say this but we and our clients love online workshops as much as we do in person ones. Where teams are global and travel budgets are tight, we do the whole thing on-line. When there’s more flexibility and we feel the need for a little face to face, we pepper it with some in person collaboration. Either way the end product or enjoyment doesn’t waver.